Bank of Georgia to deliver better service to customers with Salesforce, the world’s leading CRM Expert

Bank of Georgia Group PLC (the “Group”) is pleased to announce that its subsidiary, JSC Bank of Georgia (the “Bank” or “Bank of Georgia”) has unveiled a new collaboration with the world’s leading customer relationship management company, Salesforce, to deliver personalised positive digital experiences to its customers. This agreement is a major step towards the full digital transformation that will enable the Bank to provide a fully customer-centric business platform, offering a range of tailored solutions and services.

The multichannel functionalities of Salesforce, along with years of experience, will facilitate the integration of all customer experiences throughout their journey within a single platform. To ensure this key project is a clear success, Bank of Georgia selected to work with Isobar, Platinum Salesforce Implementation Partner. This will further allow the Bank to better respond to changing customer needs and interests, and encourage even more personalised products and solutions.